• Mar 12, 2025
The Ultimate Guide to Social Media Marketing Strategies
From audience research to creative testing and lifecycle content, this guide turns social from a cost center into a predictable acquisition channel.
Nina Patel
Mar 12, 2025
1. Ground Strategy in Audience + Jobs-to-Be-Done
- Segment by job: discovery, comparison, onboarding, expansion.
- Message ladders: pain → promise → proof → proposal.
- Channel-fit: short-form video for discovery; carousels for consideration.
How to act
- Interview 5 customers; harvest exact phrases for hooks and CTAs.
- Build a content matrix by stage × format × claim.
- Define one conversion per post; everything else is decoration.
Tip: Hook lines are 80% of performance. If the first two seconds don’t land, nothing else matters.
2. Test Creatives Like a Scientist
- Isolate variables: test hook first, then visual, then CTA.
- Timeboxed sprints: three tests/week beat one “big bang”.
- Kill rules: pause losers fast; redirect budget to early winners.
variant,hook,thumb,cta,result
A,"Stop guessing your CAC","person-face","Learn More",1.9% CTR
B,"Your CAC is lying to you","chart","See How",2.8% CTR